A recent internet survey reveals that English conversation is the most popular extracurricular activity among working Japanese women. According to the study, 24.5% of working females 20-34 are taking English conversational lessons after work or on weekends, followed by going to the gym (22.5%), Yoga/Pilates (22.2%), and cooking classes (15.0%)... What does this mean?
If I read the data right, acquiring English conversational skill is as meaningful as physical wellness or cooking skills. So are Japanese women aspiring to be the perfect cosmopolitana to fulfill intenational men's fantasy of Asian 'chic mystique'. To wit; here is a TV commercial by a language school:
No, I shall be politically correct: The research indicates that foreign language skills play a significant role in the concept of well-being for Japanse women; that sounds better.
Besides that's just advertising, probably by some dude.
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A richer understanding, of what is already understood... An ad planner blog from Tokyo.
Welcome to The Big Foist
Tokyo Ad Planners Revolt Against Drab Salaryman Existence.
Trends, Sightings, Observations, Rants. A completely inadequate view of life in Tokyo.
Trends, Sightings, Observations, Rants. A completely inadequate view of life in Tokyo.
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Tokyo Metro Population:
32 million (4,158/ sq. km)
Tokyo City Population:
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Japan GDP:
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32 million (4,158/ sq. km)
Tokyo City Population:
12.6 million (5,751/ sq. km)
Japan GDP:
4.38 Trillion USD (2nd after USA)
Japan Population:
127.8 million (343/ sq. km)
Ad spend (2007, from WARC):
38.5 billion USD (3rd after US/China)
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