Changing the Game

By now the story of Nintendo's Wii gaming system is well-known - left for dead, Nintendo came out of nowhere to rattle Sony and Microsoft who were (and still are) battling over the 'hardcore' gamer market. Xbox has done well in the US but still struggles in Japan. Vice versa for Sony. But neither of them were prepared or able to capture the elusive 'non-gamer' segments - females and families - putting all efforts instead on the main battle.

This left Nintendo free to come up with something truly innovative - both in technology and positioning, if not in naming...

Okay so why I am talking about this? This summer, Nintendo will launch Wii Fit outside of Japan. Already a big hit here, Wii Fit twists and expands the home gaming system paradigm even further.

Here are some ads we've seen here in Japan - simple but effective. And all family friendly (stuff grandpa or kids can do) or SJF-friendly.

Launch Copy: Wii Fit basic function as a bathroom scale! But it also records family weight, body fat, BMI, etc., and acts as a health management tool.



More 'Family' health management:



Wii Fit YOGA: No gamers allowed!


Family exercise: Ski Jump!


P.S.: Thanks to greengary14 on Youtube for posting all the ads!