Keepin Warm With Uniqlo

The setup: Tokyo's first snow of 2008. It ain't Chicago but...

.... if you're from SoCal, this means IT'S COLD OUT THERE. What do you really need? A scarf? Mittons? Never heard of 'em. What I need is a T-shirt. For snow.

Enter the good folks at Uniqlo. They've come up with "HEAT TECH" a new line of 'inner wear' made from fiber that actually heats up with your body to help you keep warm - rather than simply trapping heat. The fiber stretches and breathes like cotton, and even has some sort of anti-bacteria function to prevent stink. Here's a link that explains in Japanese.

The launch ad for Heat Tech was brilliant - a girl tries to convince her boyfriend to wear heat tech tights but he, like any man, resists - me wear tights?!? Cut to the benefit shot where we see him standing in uniform on a snowy train platform (about the only job I could imagine a young guy standing out in the cold).



Luckily my wife had just bought me one this morning (literally opened it up and threw it on before going to work):

Not the most fashionable, but it's inner wear, right? Good to go - like an oven mitt.