Identity Crisis

On a recent trip back home (Los Angeles), I was confronted with a paralyzing crisis in personal identity, the way I express and define myself. "Who am I?" I thought to myself, "Which energy drink is right for me?"




In Japan energy drinks, called eiyo (nutritional) drinks, have been propping up the salarymen of Japan Inc for ages. Lately they've become increasingly specialized to meet the needs of Japan's evolving social structures:

Good old-fashioned eiyo drinks:



Beauty eiyo drinks:

Love eiyo drinks: