Here's a great ad from Uniqlo for their Bra Top (with built-in bra pads so for 'braless' support').
Very sexy, and functional at the same time:
This has become a huge hit here in Japan, followed up with an interesting website http://www.uniqlo.com/wire/ that features 100 models/girls showing of their bra top fashion.
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A richer understanding, of what is already understood... An ad planner blog from Tokyo.
Welcome to The Big Foist
Tokyo Ad Planners Revolt Against Drab Salaryman Existence.
Trends, Sightings, Observations, Rants. A completely inadequate view of life in Tokyo.
Trends, Sightings, Observations, Rants. A completely inadequate view of life in Tokyo.
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Tokyo Metro Population:
32 million (4,158/ sq. km)
Tokyo City Population:
12.6 million (5,751/ sq. km)
Japan GDP:
4.38 Trillion USD (2nd after USA)
Japan Population:
127.8 million (343/ sq. km)
Ad spend (2007, from WARC):
38.5 billion USD (3rd after US/China)
32 million (4,158/ sq. km)
Tokyo City Population:
12.6 million (5,751/ sq. km)
Japan GDP:
4.38 Trillion USD (2nd after USA)
Japan Population:
127.8 million (343/ sq. km)
Ad spend (2007, from WARC):
38.5 billion USD (3rd after US/China)
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1 comment:
dude, you should have put this like up:
http://www.youtube.com/watch?v=czxsNsYDXe4
i personally dig this version 'further'.
i am too impressed how they have single-minded functional benefit statment blended superbly by simply having the model wear the product from down-to-up, not the other way around. or, am i just simply missing ladies' insight in wearing one?
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