4.20.2009

Fun with Japanese

Glico has recently revived a nostalgic dairy/yogurt type drink from the 1970's when it was perfectly understandable to have product names that make English speakers giggle, gag or otherwise recoil in shock. If you've been to Japan you've surely seen Pocari Sweat or Calpis. (now marketed in North America under the more consumption friendly 'Pocari Drink' and 'Calpico', respectively).

Here it is:


You'll notice the product strategically opts for no English lettering - that's for nostalgia, of course, for the days before Japan was 'international'.

It is also because the product is called 'Pinesu'. Which in pronunciation terms sounds like 'pee-nis'.

1 comment:

Wilson Neate said...

Hey Gary -

Is this the Gary Klugman who once wielded a mean axe with the legendary Dandelion Wine and featured in Weird Al's "Smells Like Nirvana" video? If so, I was scanning some ancient photos and came across one of you. It's here:

http://www.flickr.com/photos/neate/3602020038/

Best,
Wilson