Let there be green

Over the holidays, I saw a friend from the States. She told me how she was impressed with Japan being 'eco-conscious,' which I was not quite aware of. But I guess she is right; here is the latest campaign from au, a mobile phone product/service provider:


This is how the Green Road Project works:

STEP 1: You jog with au phone with jogging application and keep and send the record to au.
STEP 2: au saves 1 JPY per a kilo that runners gain through their jogging routines.
STEP 3: au purchases plant seeds with the savings and distribute the seeds at their stores.

The campaign runs through the end of March, and the seed distribution starts from April. Although it doesn't directly benefit the phone/application users, it certainly does give a great sense of membership and feeling great about doing something to stay fit.

A cool campaign and site.