Chocolate Beer

Cross branding gone amuck? Or Breakthrough Innovation?

You be the judge.

Sapporo Breweries and Royce Chocolate (Both based in Sapporo, Hokkaido) collaborate on Chocolate Brewery - yes, chocolate beer.

One gets the feeling the presidents of these two Hokkaido institutions had a little too much to drink one night and before you know it....

Only available up north for now - waiting for it to come down to Tokyo for a tasting review.