Car ads in Japan are a constant source of entertainment - and bewilderment. This one made me choke on my coffee this morning.
The brief:
Product/Brand: Mazda Demio
Message: New Orange color!
Idea: New Mazda Demio Orange will make you want to dance. Even if you can't actually dance.
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A richer understanding, of what is already understood... An ad planner blog from Tokyo.
Welcome to The Big Foist
Tokyo Ad Planners Revolt Against Drab Salaryman Existence.
Trends, Sightings, Observations, Rants. A completely inadequate view of life in Tokyo.
Trends, Sightings, Observations, Rants. A completely inadequate view of life in Tokyo.
Quick Facts
Tokyo Metro Population:
32 million (4,158/ sq. km)
Tokyo City Population:
12.6 million (5,751/ sq. km)
Japan GDP:
4.38 Trillion USD (2nd after USA)
Japan Population:
127.8 million (343/ sq. km)
Ad spend (2007, from WARC):
38.5 billion USD (3rd after US/China)
32 million (4,158/ sq. km)
Tokyo City Population:
12.6 million (5,751/ sq. km)
Japan GDP:
4.38 Trillion USD (2nd after USA)
Japan Population:
127.8 million (343/ sq. km)
Ad spend (2007, from WARC):
38.5 billion USD (3rd after US/China)
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- GK's Stuff (33)
- ICE9's Stuff (19)
- Japan advertising (13)
- Meaningful Innovation (7)
- Tokyo Taxi Chronicles (2)
- Tokyo trends and products (21)
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