Which is why I'm somehow not surprised to hear that someone paid 650,000 Yen (a little more than 6,000 USD) for a watermelon.
It's black, weighs about 10 kilos (22 lbs), and is a variety only grown in the northern part of Hokokaido. Basically, some rich guy wanted to make a show and support the farmers - the price wasn't driven by any real market factors. But melons are serious business here, often selling for hundreds of dollars.
They even make square melons, ostensibly to better 'fit' into space-limited refrigerators:
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