Train jackin'

Saw this on a train in the residential area of Western Tokyo. It was a 'Train Jack'.

That's when an advertiser buys all the space on an entire train and plasters its own ads all over it. (thus hi-'jacking' the train with ads)

This one was for Lenor, a P&G fabric softener.

The cool thing is that they hung these shirts up (real shirts - it's Japan so no one steals or vandalizes them!) with 'sweat' dripping. On the sweat drop, and on a puddle sticker on the floor, the ads talk about preventing sweat smell on your clothes with Lenor.

Brilliant idea for the sweaty summer Tokyo rainy season.